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Website Questionnaire
Choose from the questionnaires below:
Client / Project
Branding
Websites
Design
Book
Logo Design
Photography
Video
Print Media
OBJECTIVES
What type of website will this be? Check all relevant boxes.
Landing page
Informational
Magazine
Blog
Portfolio
Directory
Ecommerce (Online shop)
Membership
Interactive database
Community forum
Social media site
A means of collecting emails for email marketing
Choose from these common website objectives:
I need to build awareness for my brand
I need to offer a contact point to my clients
I need to appeal to people’s emotions with my service/product
I need to engage my target audience in my business/organization
I need to get donations
I need to get people to fill out forms and surveys
I need to build a community around my brand
I need my company to have a better image online
I need to sell my product/service through my site
I need to bring more people to my location
I need to use it to build customer loyalty
I need to reach people in many languages
I need somewhere to promote my latest product/service
I need to promote events
I need to reach a new target audience
I need to become a more well-known source on a particular topic
Other objectives...
How would you define success with this project?
CONTENT
What types of content will be on the website?
Will there be any interactive / multimedia components on the website?
What types of content are going to be most prominent on the website?
Is the website going to be content heavy in any particular content category?
Do you expect to be updating the website with fresh content on a regular basis?
What resources and content will I need in order to complete the project?
Do you sell products that might be difficult to sell due to factors like high cost?
Do you have most of your website's content now or do you need to develop it?
Do you need help with the development of any website content?
What is your plan to invest in the site's development post-launch?
If you have a preexisting website, what marketing has been done and what's been successful?
What are the main marketing channels you want to target in order to bring traffic to your website?
Are you already on social media and business directories? Are there already write-ups for your business? Testimonials?
If you don't have write-ups or testimonials available, could we get some before the website launches, or soon after?
List out some relevant keywords for your website / business.
List any reviews you have for your business or current website.
HOSTING / DOMAINS
Do you have a domain, multiple domains, or need to register some?
I have a domain
I have more than one domain
I will register my own domain(s)
I need help registering my domain(s)
If so, please list your domain names:
Existing host? (Provide sign-in details later)
Existing registrar? (Provide sign-in details later)
Existing / necessary hosting size
Existing / necessary hosting bandwidth per month
Start with a more basic hosting plan and grow as needed?
Do you want me to handle ordering the hosting and getting all that set up?
Is your domain linked to anything else like an email server?
Do you want to add any subdomains?
Do you want your email to be associated with your domain?
Do you want to upgrade your website's email system by integrating it with a service like G Suite or Office 365?
Do you want to switch hosts or registrars?
TECHNICAL DETAILS
Are there any special development scenarios to be aware of, such as specific details about your server?
FUNCTIONAL DETAILS
If selling anything on your website (products or services), what are your average prices? Do they vary a lot by category?
Approximately how many pages will there be on the site?
What sections of the website do you want to be easily editable by you?
USER EXPERIENCE (UX)
What are going to be the main calls to action on your website?
What are some websites you like for their visual design, features and functionality?
Do you want to bring on independent testers to give their feedback on the website as it’s developed?
How in depth do you want the user experience testing and development phase of the website to be?
What messages and ideas do you want to convey to people who visit your website?
What ideas do you have to keep the bounce rate low on your website?
Do you think most of your visitors will be using a mobile device or desktop/laptop? Why?
POST LAUNCH
Do you want to maintain your own website or sign up for continued support and maintenance after the site is finished?
On average, how often do you require content updates to your website?
Would you like to set up training sessions after the completion of your website on how to make changes to it?
PROJECT TIMELINE
Does the project have a deadline and if so, what is it?
Do you want to launch this website in phases? If so, please list each phase of the public launches for this website.
SOCIAL MEDIA
Roughly how much of a social media presence do you plan to have post-launch?
Do you have/need a plan for keeping active on social media?
Which social networks are you on or want to be on?
SEO / SITE STRATEGY
Do you want to set up analytics services on your website?
Someone’s searching the web for your type of business/organization. What keywords and keyphrases are they likely to use?
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