Logo Questionnaire

Choose from the questionnaires below:

Which logos do you like? Any similar or competitor logos you like? Why?

How do you describe your company / organization’s services and/or products?

What emotion are we trying to evoke?

What do you want your new logo to accomplish?

Do you have a slogan, tagline or motto? Does it need to be incorporated in the logo design?

What logo format(s) do you want?

Logotype - Includes your company's name in a stylized typeface and/or company initials in a simple shape. Pictorial Mark - A pictorial mark includes literal or representative imagery to symbolize your brand. This includes the text of your company / organization’s name. Abstract Mark - Features abstract shapes and symbols to convey an idea or attributes. Emblem or Enclosure - Features the name or initials of the company usually as part of a pictorial element or shape.

Existing brand colors?

What’s the main age range of your target customer base?

Do you have any fonts you want to use?

Deadline for the completion of the logo?

BRAND ATTRIBUTES
(Refer to brand questionnaire)

Any additional thoughts or ideas?

Logo Questionnaire

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